Prof. Jimmy Choo OBE & Sanya City Co-Branded Island Uniforms, Witness the fusion of fashion and vacation
On May 28, 2026, Haiyan Fenghe, Haitang Bay, Sanya, the blue sea reflects the sky. The highly anticipated Sanya City Island Dress Design and launch promotion project Prof. Jimmy Choo OBE& Sanya City Co-branded Island Dress Launch was grandly held on the central lawn of Rosewood Sanya Poly Hotel. The event was hosted by the Sanya Municipal Bureau of Tourism, Culture, Radio, Film and Sports and presented in collaboration with the international top Chinese-American design master, Prof. Jimmy Choo OBE, with “Oriental vacation aesthetics” at its core, creating “Sanya stories worn on the body” Inject new fashion energy into the construction of Hainan Free Trade Port as an international tourism and consumption center.
Video Link: https://www.youtube.com/embed/PhNK8_wBis0
Guests from all walks of life, including relevant leaders of the Sanya Municipal Bureau of Culture and Tourism, general manager of Rosewood Sanya Poly Hotel, representatives of the Sanya Tourism Industry Association, managers of scenic spots and hotels, and elites of cultural and tourism enterprises, attended this cross-border feast that combines island charm with international fashion.
As a benchmark figure in global luxury design, Prof. Jimmy Choo OBE was invited to be the “Master of Sanya City Dress Design”, delving deeply into the local culture of Sanya, from the earlier passionate “flower shirt” to the quiet “linen series”, to the “Oriental vacation Aesthetics” written by himself, The transformation of Sanya Island dress is far from a simple iteration of aesthetics; it is a microcosm of the city’s tourism industry moving from sightseeing to quality vacation. These changes stitch by stitch precisely reflect the magnificent transformation of Sanya’s tourism core from “seeing the scenery” to “enjoying life”.
At the press conference, leaders of the Sanya Municipal Bureau of Tourism and Culture said that Sanya is fully committed to building an international tourism consumption center, and this cross-border cooperation with Prof. Jimmy Choo OBE is an important practice of the “International Design Empowering Tourism Industry” strategy. With the participation of Prof. Jimmy Choo OBE, the genes of “haute couture” and “luxury” have been injected into Sanya’s tourism, directly enhancing Sanya’s visibility in the international fashion world and further improving Sanya’s tourism’s fashion recognition and international influence. Boost Sanya’s cultural and tourism industry from “exporting natural scenery” to “exporting fashion culture”, and help Sanya build a dual core competitiveness of high-end vacation and cultural experience.
YEW, as the representative of Prof. Jimmy Choo OBE’s design team, came to the scene to share the design concept. He said that Sanya is a paragon of Oriental tropical style, with stunning natural landscapes and warm culture, and is a place that inspires boundless creativity. The design of the Sanya island dress aims to break geographical and cultural boundaries, allowing global tourists not only to appreciate the beauty of Sanya with their eyes, but also to touch the warmth of Sanya through the dress, feel the enthusiasm and elegance of Sanya, and let the fashion charm of Sanya reach every corner of the world.
At the event, models dressed in the Prof. Jimmy Choo OBE& Sanya City collaboration island dress collection appeared one after another. The sea breeze ruffled the sleeves, and the interplay of light and shadow perfectly interpreted the agility of the island, the elegance of the East and the modernity of the international, presenting a stunning visual feast to the guests on the spot.
In addition, a wall of vacation hats from the same collection and an interactive photo spot were set up to fully showcase the design ingenuity and cultural connotations of the Prof. Jimmy Choo OBE& Sanya City Collaboration island wear, which received high praise and unanimous recognition from the guests present.
The successful launch of the Sanya Prof. Jimmy Choo OBE& Sanya City Co-branded island wear marks a crucial step in the cross-border integration of Sanya’s tourism and culture industry with international high-end fashion. In the future, Sanya will take this collaboration as an opportunity to continuously introduce top global design resources, deepen the integration of “culture and tourism + fashion”, promote the implementation of the city co-branded island clothing series, explore various forms of cooperation such as co-branded pop-up stores and fashion roadshows, and make Sanya island clothing a new fashion calling card of Hainan Free Trade Port, To convey Sanya’s image as a refined, fashionable and diverse international tourist city to the world.
Media Contact
Company Name: Sanya Wedding Tourism Industry Association
Contact Person: Xu Wei
Email: Send Email
Country: China
Website: https://youtu.be/PhNK8_wBis0
